If you’ve stopped by the shop recently, you might have noticed a new badge proudly displayed on our wall and website: The Elite Ethics Certification.
To some, a new badge is just another award to hang up. But to our team here at Motor Werke, this recognition holds a profound, deep meaning that goes back more than a decade.
We’ve never been a business that places much weight on accolades for their own sake. From day one, our focus has always been local on our team, our customers, our vendors, and our Kelowna community. We’ve always believed that if you serve on another and give back organically, the “good vibes” and relationships are the ultimate rewards.
But this specific recognition hits differently.
A Journey of Growth
Our relationship with Elite began all the way back in 2013, when we were first introduced to the group’s philosophy and standards. While we admired their commitment to excellence, we knew it would take time and significant internal development before we were ready to pursue certification with them.
In 2019, with a stronger foundation in place and guidance from mentors like Jim Murphy, John Beebe and Bob Cooper, we committed fully to the process. Over the following years, our leadership team dedicated themselves to continuous improvement, consistently elevating our facility, team, operations, and service standards.
As we approach our 20th year in business in 2028, this certification reflects the evolution of our team and our unwavering commitment to providing the highest quality care to our community.
What This Means For You
So, what exactly is the Elite Ethics Certification?
Elite awards this badge to auto repair shops that meet a very strict, non-negotiable standard: putting people ahead of money. It is designed to acknowledge shop owners who consistently take exceptional care of their customers, foster a thriving environment for their team, and make a genuine, positive impact on their local community.
When you see this badge at Motor Werke, it’s a promise. It means you can rest assured that you, your family, and the vehicles you love and trust us with are in the safest possible hands.
And to our Kelowna community, thank you for trusting us with your keys for nearly two decades. We promise to keep earning that trust. Every Car. Every Time.